Local search is more important than ever. If your business is not currently listed in local search stop everything you are doing and take a few minutes to take care of that situation. (links below)

The stats are impressive and cannot be ignored.

1. There are more than 10 billion unique searches a month in the US
2. 40% + of those searches have local intent

Rather than try to explain how local search works I figured watching this Google Video would be the quickest and easiest way for you to get the overview.

There is some great news - it is EASY to get added to local search and of course Google isn't the only game in town....just the most important. :)  

• You can register with Google in their Local Business Center.
• You can register with Yahoo in their Yahoo! Local Center.
• You can register with Bing in their Local Listing Center

So get out there and register - you'll be glad you did!

Web Station's Google Local Listing